Saudia, the national flag carrier of Saudi Arabia, is proud to announce that it has been named ‘Best in Class for Service-Guest Experience’ for 2025 by the Airline Passenger Experience Association (APEX), achieving the highest score in this category among all airlines recognized as APEX World Class for 2025. This remarkable accolade further establishes Saudia as a global leader in hospitality and guest service excellence.

The Best in Class Service-Guest Experience award is one of three key pillars evaluated as part of the prestigious APEX World Class status, alongside safety and well-being, and sustainability. This award highlights Saudia’s exceptional ability to deliver an unparalleled guest journey, defined by seamless service, meticulous attention to detail, and authentic Saudi hospitality. For Saudia’s significant customer base in Bangladesh, this recognition reaffirms the airline’s dedication to providing a superior and culturally attuned travel experience, strengthening the longstanding ties between the two countries.

Mr. Rossen Dimitrov, Chief Guest Experience Officer at Saudia, commented: “This achievement is a testament to the passion, care, and dedication of every member of the Saudia team. At Saudia, we are committed to redefining the guest journey by creating personalized, memorable experiences that embody the values of Saudi hospitality—warmth, generosity, and pride. Receiving the Best in Class for Service-Guest Experience among APEX World Class airlines reflects the transformative efforts of our team to ensure that every interaction with our guests is extraordinary. Guided by Saudi Vision 2030, we are not only elevating the guest experience but also setting new benchmarks for the global aviation industry.”
Saudia’s investment in elevating the guest experience spans every facet of the journey, from cabin upgrades and high-speed connectivity to curated in-flight entertainment and elevated onboard dining. These enhancements are part of a broader transformation strategy aimed at delivering world-class hospitality, strengthening global competitiveness, and bringing Saudi Arabia’s culture and values to the forefront of the international travel experience.

Bangladesh remains an important focus for Saudia’s service expansion, ensuring that travelers from the region benefit directly from these ongoing improvements. With a large and loyal Bangladeshi passenger base, Saudia continually enhances its offerings—upgraded cabins, faster connectivity, premium dining, and tailored entertainment—to provide a seamless and culturally resonant journey. These efforts not only improve travel comfort but also strengthen the vital ties between Saudi Arabia and Bangladesh, reflecting the shared values and hospitality of both nations.

This milestone is not only a testament to Saudia’s growth but also a point of pride for the airline’s loyal passengers in Bangladesh and beyond.